Systems Thinker
Strategist
Educator
Collaborator
Changemaker
Every solution begins with a conversation.
What Kind of World Do You Want to Live and Work In?
A world where people feel seen, heard, and valued—or one where disconnection and division persist?
In a fragmented world of miscommunication and fractured relationships where genuine connections are rare, Sue Barrett’s mission is clear: to build bridges of connection through conversations that solve problems, foster collaboration, and inspire purposeful action. Her work empowers individuals, teams, businesses, and communities to create stronger, more connected, and sustainable futures.
At the heart of her approach lies a simple truth: human nature thrives on curiosity, helpfulness, and fairness. By activating these qualities, we can rise above division, reclaim our shared humanity, and take meaningful action—together. Whether you’re a leader, team member, sales professional, community organiser, or volunteer, Sue provides practical tools, strategies, processes, and education to turn purpose into results and inspiration into impact.
As CEO of Barrett and founder of the Selling Better Movement, Sue has spent 30+ years championing ethical, business savvy, human-centred communication, sales strategies, and leadership practices helping people and businesses engage, communicate, lead, and sell better. Beyond business, Sue has co-founded and led grassroots movements like March4Justice and Voices of Goldstein, and driven impactful initiatives like Zoe Daniel’s winning campaign in Goldstein at the 2022 Federal Election, and Goldstein for YES in 2023. Sue’s work focuses on delivering clear strategies and systems, collaboration, and bold action that deliver real value and positive outcomes.
The time to act is now.
Every solution begins with a conversation. By listening deeply, finding common ground, building consensus, working together, and acting boldly, we can solve the wicked problems of our time and create prosperous communities and a sustainable and livable future for all, built on mutual trust, collaboration, and shared humanity.
Start a conversation today. Talk to Sue about communicating and leading with purpose, inspiring change, and making a lasting impact—in your business, community, and beyond.
Onward we press.
Publications
Sue is one of the leading voices commenting on human-centred communication, sales and sustainable business practices today. Published weekly, subscribe to 1,000+ articles by Sue on all things to do with sales, growth strategies, leadership, culture, business ethics & sustainability, human relationships, self-awareness, ethics and more. ‘Sue is simply the best writer on business and sales issues that I’ve ever come across.’ David Walker, Principal, Shorewalker DMS
Media
Radio Interviews, Podcasts, TV appearances, Key Notes, Sue in a proven communicator and media performer, delivering candid, easy-to-understand, evidenced based commentary on a range of topics including Human-centred Business Growth Strategies, Sales and Business Ethics and Trends, Consumer Practices, Leadership and Culture, Gender Equality, Integrity, Social Good, People Powered Politics, Campaign Strategies and Systems, and Better Business Practices for a Sustainable World.
Professional
Founder & CEO of Barrett -a consulting and education firm specialising in ethical, human-centred communication and sales systems, processes, and practices, Sue and her team work with organisations across the world helping leaders and teams engage, communicate, lead, and sell better; equipping people with effective go-to-market strategies and the essential soft skills – empathy, ethical judgement, strategic thinking, value-based selling, and relationship-building – that AI cannot replicate.
Civic
A founding organiser of Voices of Goldstein & March4Justice that rallied 110,000+ people in 200 Australian locations on 15 March 2021, Campaign Manager for Zoe Daniel’s winning campaign in Goldstein at 2022 Federal Election, and Campaign Lead for Goldstein for YES in 2023, Sue’s an advocate for Equality, Climate Action, Renewable Economies, STEMA Education, Representative Democracy, Integrity in Politics and Business, and Mutual Prosperity.
Barrett Sales Blog
