In 1995, Sue Barrett took the road less travelled when she founded Barrett, a business consulting and education firm specialising in Selling Better rather than selling more, and that has made all the difference.

Founder and CEO of Barrett, www.salesessentials.com, and the Selling Better Movement, Sue lives by the philosophy that selling is everybody’s business and everybody lives by selling something, and is the architect of the world class Selling Better Operating System & Philosophy. Sue has a vision where everybody is practicing ethical, human-centred selling for a fair, sustainable and prosperous world.

Sue is one of the most authoritative thought leaders reporting on and working in the selling profession in Australia and the world today. Sue and her team bring a well-researched systems thinking approach to sales that includes a complete selling system which is engineered for growth, not personality driven.

This is deliberate because Sue says we need leaders in business to shift their thinking away from seeing training as the ONLY solution to selling better when the right training is A part of the solution. This extensive experience across industry in B2B and B2C markets, coupled with leading her team of international experts, doesn’t box her in but gives her broad and deep insights into an ever changing business and societal landscape, the trends and opportunities here and abroad.

Working as a Sales & Business Growth Strategist, Writer, Publisher, Speaker, Trainer, Coach, Change Agent and Selling Better Activist, Sue has published over 700 sales articles in the mainstream press, written 21 e-books on sales, got selling its first ever university qualification and produces the ‘must read’ Annual 12 Sales Trends Report. Sue and her talented team are pragmatic innovators and committed to helping business leaders deliver business growth strategies and helping people and businesses sell better with healthier margins and less risk.

In 2019, Sue published her first paperback book, ‘142 Days of Gratitude that changed my life forever’, a treatise on the positive power of gratitude that delivers a masterclass in resilience.

Since 1991, Sue continues to work ‘pro bono’ at the Victorian Institute of Sport with some of Australia’s best Olympic and Paralympic as well as on the Monash Business School MBA Program (since 2018) helping students and athletes develop their business and commercial capabilities.

Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.

Professional Credentials

  • Founder & CEO, Barrett Consulting Group (Business Consulting & Education Firm, est. 1995), www.salesessentials.com (Online Sales Education & Resource Platform, est. 2013), Selling Better Movement & Purposeful Optimism  (est. 2018)
  • Program designer & facilitator Monash Business School, MBA program
  • Bachelor of Science Degree, Monash University; Macquarie Business School Cert (Strategic Mgt.); Accredited Coach, Psychometric Assessor (SPQ*Gold, Hogan, Genesys, Sharetree, TMS) & Blue Ocean Strategist; Cert IV Workplace Assessor & Trainer
  • ACE Sponsor of Victorian Institute of Sport (VIS) 1991 – present
  • Board Member of the Future Business Council Oct 2018-April 2020
  • Thought leader and writer having published over 700 sales and business articles in the mainstream press plus Barrett’s Annual 12 Sales Trends Report (est. 2010)
  • Author of 142 Days of Gratitude that changed my life forever (published 2019)

 

Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.

Awards & Achievements

  1. 1997 Winner of Telstra & Victorian Government Small Business Award
  2. Inducted into the Business Women’s Hall of Fame 2000
  3. Finalist 1998 & 2001 Telstra Business Woman of the Year Awards
  4. First in Australia to get Selling a university qualification, 2012 Diploma in Business, Sales (Swinburne University of Technology)
  5. Developed the world’s first Sales Operating System, a codified Sales Strategy & Operations Model & Audit Process
  6. Developed a full suite of Sales Training Programs (online, infield and classroom for sales, service, key account management, sales leadership, etc.), Sales Coaching System, Sales Assessments Tools & Templates, and Sales Execution Platform.
  7. Launched the Selling Better Movement to reclaim and practice selling for a sustainable and prosperous world
  8. Launched online sales education and resources platform www.salesessentials.com
  9. Built the world’s first Sales Competency Dictionary
  10. Since 2010, publishes the Annual Sales Trends Research Report
  11. To date psychometrically assessed and benchmarked over 100,000 people in sales and leadership roles; trained and coached over 30,000 salespeople and sales managers; interviewed over 7,000 business leaders about sales performance, strategy, culture and leadership

 

Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.

Barrett Sales Blog

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Trend 11 – Off the shelf AND Customised: This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a trend where buyers seek quotes from salespeople...
Why Didn’t We Learn This at School? – The Importance of Clear Communication: In 30 seconds Effective communication is critical for business success, yet it’s often overlooked in favour of technical skills. Miscommunication creates confusion, inefficiencies, and strains relationships,...
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