Engage, Communicate, Lead, and Sell Better with Sue Barrett
Since 1995, Sue Barrett has taken the road less travelled, championing business-savvy, emotionally intelligent, and human-centred approaches to sales, communication, and leadership. As the founder and CEO of Barrett Consulting Group and the architect of the Selling Better Movement, Sue has played the long game—delivering practical, ethical, and sustainable solutions that help businesses and teams thrive.
While others chased quick fixes, Sue focused on what works and lasts, testing, adapting, and leading from the front. “There’s never a crowd at the leading edge,” as the saying goes, and Sue’s commitment to this ethos has delivered clarity, connection, and measurable value to tens of thousands of businesses.
Why Partner with Sue Barrett?
- Proven for the Long Term: With 30+ years of refining systems, processes, and strategies, Sue ensures businesses can move forward with confidence.
- Leading with Purpose: Ethical, human-centred sales and communication practices that build trust and deliver exceptional results.
- Navigating What’s Next: From hybrid selling to leveraging AI insights and cultivating critical soft skills, Sue equips businesses to tackle the future head-on.
How Sue Can Help You Thrive:
- Clarify Your Purpose and Value: Create competitive advantages and unique points of difference that resonate with your market.
- Break Down Silos and Build Bridges: Unite teams and drive exceptional results with human-centred communication and sales practices.
- Adapt to Hybrid Selling: Train your teams to navigate seamlessly between digital and in-person interactions.
- Leverage AI Wisely: Use data-driven insights to enhance, not replace, human connection.
- Cultivate Critical Soft Skills: Develop empathy, curiosity, clarity, and courage within your teams to engage, communicate, lead, and sell better.
Sue’s solutions are grounded in what matters most: people. Supported by robust systems, proven processes, great training, and evidence-based strategies, her work consistently delivers measurable and sustainable results.
Step Confidently into the Future
Sue and her team have been a trusted partner for 30+ years, and they are here for the long haul. Start a conversation and work together to build a future where your business thrives through trust, collaboration, and human-centred success. Learn More About Barrett | (+61) 3 9533 0000
Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.
Professional Credentials
- Founder & CEO, Barrett Consulting Group (Business Consulting & Education Firm, est. 1995), www.salesessentials.com (Online Sales Education & Resource Platform, est. 2013), Selling Better Movement & Purposeful Optimism (est. 2018)
- Program designer & facilitator Monash Business School, MBA program
- Bachelor of Science Degree, Monash University; Macquarie Business School Cert (Strategic Mgt.); Accredited Coach, Psychometric Assessor (SPQ*Gold, Hogan, Genesys, Sharetree, TMS) & Blue Ocean Strategist; Cert IV Workplace Assessor & Trainer
- ACE Sponsor of Victorian Institute of Sport (VIS) 1991 – present
- Board Member of the Future Business Council Oct 2018-April 2020
- Thought leader and writer having published over 1,000 sales and business articles in the mainstream press plus Barrett’s Annual 12 Sales Trends Report (est. 2010)
- Author of 142 Days of Gratitude that changed my life forever (published 2019)
Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.
Awards & Achievements
- 1997 Winner of Telstra & Victorian Government Small Business Award
- Inducted into the Business Women’s Hall of Fame 2000
- Finalist 1998 & 2001 Telstra Business Woman of the Year Awards
- First in Australia to get Selling a university qualification, 2012 Diploma in Business, Sales (Swinburne University of Technology)
- Developed the world’s first Sales Operating System, a codified Sales Strategy & Operations Model & Audit Process
- Developed a full suite of Sales Training Programs (online, infield and classroom for sales, service, key account management, sales leadership, etc.), Sales Coaching System, Sales Assessments Tools & Templates, and Sales Execution Platform.
- Launched the Selling Better Movement to reclaim and practice selling for a sustainable and prosperous world
- Launched online sales education and resources platform www.salesessentials.com
- Built the world’s first Sales Competency Dictionary
- Since 2010, publishes the Annual Sales Trends Research Report
- To date psychometrically assessed and benchmarked over 100,000 people in sales and leadership roles; trained and coached over 30,000 salespeople and sales managers; interviewed over 7,000 business leaders about sales performance, strategy, culture and leadership
Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.
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