A prolific writer and business commentator, Sue regularly appears on radio, podcasts, TV, in publications, and is an engaging and professional moderator and keynote speaker.

A proven media performer, Sue delivers easy-to-understand, candid, well-researched and evidenced based commentary on a range of topics including Human-Centred Sales Systems, Business Growth Strategies, Human-Centred Ethical Sales and Service Practices, Sales and Business Trends, Consumer Practices, Leadership and Culture, Gender Equality, Ethics and Integrity in Business and Society, Social and Common Good, and Better Business Practices for a Sustainable World.

To keep up-to-date and learn more about what’s happening in these areas you can also subscribe to Sue’s free weekly Sales Blog or read Barrett’s Annual 12 Sales Trends Reports or listen to Sue’s library of radio interviews and podcasts.

Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.

Business Publications - Blogs, Whitepapers, Annual Trends Reports

‘Sue is simply the best writer on business and sales issues that I’ve ever come across. That reflects her highly organised thinking about business growth strategies, ethics and sales issues, and her drive towards solving real-world problems. She’s also a delight to work with.’ David Walker, Principal, Shorewalker DMS. Sue Barrett is one of the leading voices commenting on sales and sustainable business practices today. Her ability to distill complex ideas and relate them to life’s everyday challenges and opportunities has readers leaving with a stronger understanding of “self” and how they can begin to achieve excellence through purposeful action. Working as a Sales & Business Growth Strategist, Writer, Publisher, Speaker, Trainer, Coach, Change Agent and Selling Better Activist, Sue has published over 700 sales articles in the mainstream press, written 21 e-books on sales, got selling its first ever university qualification and produces the ‘must read’ Barrett Annual 12 Sales Trends Report first published in 2010. Sue and her team also published the whitepaper: History of Sales Methodologies – why some work and others don’t in 2018 Sue is regarded by many mainstream business press publishers and editors as one of the most authoritative thought leaders reporting and commenting on the selling profession, ethical and sustainable business practices, business growth strategies and sales operations in Australia and the world today, with her articles featuring in Top Sales World and weekly in Smart Company since 2007. “To Whom it may concern, I first approached Sue Barrett to write for SmartCompany when it launched three years ago (in late 2006). I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive. Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines. She is been part of the reason SmartCompany is so successful.” Amanda Gome, Former CEO | Private Media (www.smartcompany.com.au and www.crikey.com.au) now Publisher, BRW, SmartInvestor, Asset at Fairfax Media. Media enquiries – Sue is available for media interviews, commentary and public speaking engagements – contact Sue here.

Published Books

In 2019, Sue published her first paperback book, ‘142 Days of Gratitude that changed my life forever‘, a treatise on the positive power of gratitude that delivers a masterclass in resilience.

In the space of a few weeks, Sue Barrett lost her dad and had her trust betrayed by a person who left her business and took a deal worth $300,000 along with them.
In mourning and trying to rescue her business, being grateful was far from her mind. That is until a friend prompted her to do a gratitude diary exercise on Facebook for five days. She would continue to write her diary for 142 days.

This book is about how this daily practice helped her overcome challenging times and opened her heart and mind to the profound power of gratitude as a force for personal and social good.

It’s not your typical business book, memoir or self-help book. It’s a combination of all 3 underpinned by a bit of science and philosophy as well.

You can download the e-book version for free here.

Media Experience

  • Smartcompany
  • Channel 9 Small Business Show
  • BRW
  • In The Black Magazine, CPA
  • Qantas Talking Business Alan Kohler
  • Qantas Talking Business Peter Switzer
  • Sales POP!
  • The Age
  • Kochies Business Builders
  • Inside Small Business
  • Loving Life Clarence Valley Radio
  • 2CC Canberra
  • 4KZ Innisfail
  • Mitchells Front Page Radio
  • Southern FM
  • SpinProof Podcast
  • Pulse FM Geelong
  • Curtin FM Afternoon Show
  • Rob Camerons Front Page Radio
  • Business Essentials Daily

Barrett Sales Blog

Quick Start Guide to Dealing With Narcissists at Work: In 30 seconds Dealing with narcissists in the workplace requires vigilance, assertiveness, and a commitment to fostering a positive, ethical work environment. You can minimise their impact on productivity...
October Wrap Up: Here’s a summary of everything we discussed in October: Why the intersection of self-awareness and consideration for others is key for successful teams and healthy businesses, the importance of deep...
Trend 11 – Off the shelf AND Customised: This is Trend 11 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds In B2B sales, we are seeing a trend where buyers seek quotes from salespeople...
Why Didn’t We Learn This at School? – The Importance of Clear Communication: In 30 seconds Effective communication is critical for business success, yet it’s often overlooked in favour of technical skills. Miscommunication creates confusion, inefficiencies, and strains relationships,...
Deep Practice – The Path to Soft Skills & Sales Mastery: In 30 seconds Mastering soft skills, such as empathy, emotional intelligence, and active listening, is key to success in sales and service. These skills foster strong customer connections and help create...
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